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CDAE 128. The Consumer & Advertising. 3 Credits.

Examination of advertising strategy and how it impacts consumers and the economy. Extensive application of critical analysis to actual advertising campaigns from development through evaluation. Prerequisites: CDAE 024; minimum Junior standing.

Business Administration B.S.BA.

...both CDAE 127 and BSAD 153 . Students cannot earn credit for both CDAE 128 and...