This is an archived copy of the 2016-17 catalogue. To access the most recent version of the catalogue, please visit

Public Communication B.S.

All students must meet the University Requirements.

All students must meet the College Requirements.

Public Communication (PCOM) is the practice of understanding, designing, implementing, and evaluating successful communication campaigns within a framework that serves the public interest. The PCOM program uses communication to inform and persuade, to build relationships, and to encourage open dialog in organizations and communities toward resilient solutions. This is accomplished by crafting successful messages through the application of research, theory, technical knowledge, and sound design principles. Students majoring in Public Communication use an integrated, hands-on approach to communication in the public interest to critically analyze situations, manage information, and craft messages that work in an increasingly global society.

Major Requirements

CDAE 014Visual Design Studio1
CDAE 015Visual Communication3
CDAE 120Strategic Writing for PCOM3
CDAE 121News Writing Across Media3
CDAE 124Public Communication Media3
CDAE 129Communication Law3
CDAE 224Public Communication Capstone3
PA 206Intro Cont Public Affairs3
Choose five of the following:15
The Consumer & Advertising
Consumer Law and Policy
Consumer Assistance Program
Intro to Comm Entrepreneurship
Marketing: Comm Entrepreneurs
Applied Computer Graphics
SU:Contemp Policy Iss:Comm Dev
Survey of Mass Communication
and Mass Media in Modern Society
Popular Culture
Politics and The Media
Special Topics (Special Topics courses as approved by advisor)
Special Topics