Public Communication B.S.

All students must meet the University Requirements.

All students must meet the College Requirements.

Public Communication (PCOM) is the practice of understanding, designing, implementing, and evaluating successful communication campaigns within a framework that serves the public interest. The PCOM program uses communication to inform and persuade, to build relationships, and to encourage open dialog in organizations and communities toward resilient solutions. This is accomplished by crafting successful messages through the application of research, theory, technical knowledge, and sound design principles. Students majoring in Public Communication use an integrated, hands-on approach to communication in the public interest to critically analyze situations, manage information, and craft messages that work in an increasingly global society.

Major Requirements

CDAE 014Visual Design Studio1
CDAE 015Visual Communication3
CDAE 120Strategic Writing for PCOM3
or CDAE 121 News Writing Across Media
CDAE 124Public Communication Media3
CDAE 129Communication Law3
CDAE 224Public Communication Capstone3
PA 206Intro Cont Public Affairs3
Choose five of the following:15
Event Planning for Athletics
The Consumer & Advertising
Propaganda, Media, & Cit Respn
Consumer Law and Policy
Consumer Assistance Program
Intro to Comm Entrepreneurship
SU:Marketing:Com Entrepreneurs
Socially Responsible Marketing
Applied Computer Graphics
Contemp Policy Iss:Comm Dev
Special Topics (as approved by advisor)
Politics and The Media
Survey of Mass Communication
Other related courses may be accepted, with the approval of the advisor.