Public Communication B.S.

All students must meet the University Requirements.

All students must meet the College Requirements.

Public Communication (PCOM) is the practice of understanding, designing, implementing, and evaluating successful communication campaigns within a framework that serves the public interest. The PCOM program uses communication to inform and persuade, to build relationships, and to encourage open dialog in organizations and communities toward resilient solutions. This is accomplished by crafting successful messages through the application of research, theory, technical knowledge, and sound design principles. Students majoring in Public Communication use an integrated, hands-on approach to communication in the public interest to critically analyze situations, manage information, and craft messages that work in an increasingly global society.

Major Requirements

CDAE 014Visual Design Studio1
CDAE 015Visual Communication3
CDAE 120Strategic Writing for PCOM3
or CDAE 121 News Writing Across Media
CDAE 124Public Communication Media3
 

concentration requirements: communication design

Required Courses: 12 credits
CDAE 016Digital Illustration3
CDAE 118Visual Presentation Techniques3
CDAE 231Applied Computer Graphics3
or CDAE 111 Design:Narrative Media & Video
CDAE 224Public Communication Capstone3
Elective Courses: 12 credits from the list below:
Drafting & Design in SketchUp
Drafting & Design: SketchUp II
Social Media:Theory 2 Practice
Doc. Film for Social Change
Media-Policy-Action
Communication Law
Propaganda, Media, & Cit Respn
Design+Cultural Entreprneurshp
Socially Responsible Marketing
Special Topics (when the topic is Documentary Film for Social Change)
Special Topics (when the topic is Motion Graphics)
Special Topics (when the topic is Information Graphics and Data Visulaization)
Special Topics (when the topic is Publication Design)
Digital Art
Graphic Design
QR: Intro to Web Site Dev
QR: Advanced Web Design

Concentration requirements: Community Media + Journalism 

Required Courses: 12 credits
CDAE 123Media-Policy-Action3
or CDAE 145 Propaganda, Media, & Cit Respn
CDAE 129Communication Law3
CDAE 112Social Media:Theory 2 Practice3
or CDAE 113 Citizen Journalism:Digital Age
CDAE 224Public Communication Capstone3
Elective Courses: 12 credits from the list below:
Drafting & Design in SketchUp
Drafting & Design: SketchUp II
Design:Narrative Media & Video
Doc. Film for Social Change
Visual Presentation Techniques
Event Planning for Athletics
Global Media & Intl Developmen
Special Topics (when the topic is Motion Graphics)
Special Topics (when the topic is Podcasting and Community)
Special Topics (when the topic is Information Graphics and Data Visualization)
Special Topics (when the topic is Publication Design)
Contemp Policy Iss:Comm Dev
QR: Intro to Web Site Dev
QR: Advanced Web Design

concentration requirements: Strategic communication 

Required Courses: 12 credits
CDAE 128Strategic Communication3
CDAE 129Communication Law3
CDAE 168SU:Marketing:Com Entrepreneurs3
or CDAE 178 Socially Responsible Marketing
CDAE 224Public Communication Capstone3
Elective Courses: 12 credits from the list below:
Event Planning for Athletics
Media-Policy-Action
Propaganda, Media, & Cit Respn
Consumer Law and Policy
Consumer Assistance Program
Intro to Comm Entrepreneurship
Special Topics (when the topic is Persuasion for Public Communication)
Special Topics (when the topic is Event Planning for Mission Driven Organizations)
Special Topics (when the topic is Crisis Communication)
Special Topics (when the topic is Social Media Theory to Prof Practice)
Special Topics (when the topic is Science Communication)
Contemp Policy Iss:Comm Dev
Intro Cont Public Affairs
Politics and The Media
Survey of Mass Communication
Argument & Advocacy
Citizen Advocacy & Debate