All students must meet the Degree and University Requirements.
All students must meet the Catamount Core Curriculum Requirements.
All students must meet the College Requirements.
Public Communication (COM) is the practice of creating and delivering relevant, creative, and responsible messages to serve the needs of a community, business, or organization. COM graduates are well-prepared for careers in marketing, public relations, community organizing, event planning, and activist journalism, as well as in video, audio, graphic, and social media.
The COM program equips students to use communication to inform and persuade, to build relationships, and to encourage open dialogue in organizations and communities toward resilient solutions. The academic programming is rooted in the application of research, theory, technical knowledge, and sound design principles. Students majoring in Public Communication use an integrated, hands-on approach to communication to critically analyze situations, manage information, and craft messages that work in an increasingly global society.
CDAE Core Requirements
| Requirement Description | Credits | |
|---|---|---|
| CDAE 1020 | World Food,Pop & Develop | 3 |
| CDAE 1240 | Fund of Public Communication | 3 |
| CDAE 1610 | Principles of Comm Dev Econ | 3 |
| CDAE 2020 | Sustainable Community Dev | 3 |
| CDAE 2270 | Consumer,Markets&Public Policy | 3 |
| CDAE 3500 | Applied Research Methods | 4 |
COM Major Requirements
| Requirement Description | Credits | |
|---|---|---|
| MATH 1077 | Exploring Modern Mathematics | 3 |
| STAT 1110 | Elements of Statistics | 3 |
| POLS 1300 | US Political System | 3 |
| CDAE 1150 | Visual Communication | 3 |
| or CDAE 1600 | Design Innovation I | |
| CDAE 1160 | Communication Design I | 3 |
| CDAE 2200 | Strategic Writing for PCOM | 3 |
| or CDAE 2210 | News Writing Across Media | |
| CDAE 2240 | Public Communication Media | 3 |
| CDAE 4240 | Public Communication Capstone | 3 |
Concentration Requirements: Communication Design
| Requirement Description | Credits | |
|---|---|---|
| Required Courses: 9 credits | ||
| CDAE 1170 | Digital Illustration | 3 |
| CDAE 2160 | Communication Design II | 3 |
| CDAE 3310 | Applied Computer Graphics | 3 |
| or CDAE 2110 | Design:Narrative Media & Video | |
| or CDAE 2140 | Doc. Film for Social Change | |
| or CDAE 2440 | Community Media Production | |
| Elective Courses: 12 credits from the list below: | ||
| Narrative Data Design | ||
| Social Media:Theory 2 Practice | ||
| Event Planning for Athletics | ||
| Media-Policy-Action | ||
| Communication Law | ||
| Leadership in Practice | ||
| Sports Media | ||
| Propaganda, Media, & Cit Respn | ||
| Design Innovation II | ||
| Special Topics | ||
| Community Design Studio | ||
| Internship (with Advisor-Approved Focus) | ||
| Digital Art | ||
| Graphic Design | ||
| Intro to Web Site Dev | ||
Concentration Requirements: Community Media + Journalism
| Requirement Description | Credits | |
|---|---|---|
| Required Courses: 9 credits | ||
| CDAE 2230 | Media-Policy-Action | 3 |
| or CDAE 2450 | Propaganda, Media, & Cit Respn | |
| or POLS 2440 | Politics and Media | |
| or CDAE 2440 | Community Media Production | |
| CDAE 2290 | Communication Law | 3 |
| CDAE 2120 | Social Media:Theory 2 Practice | 3 |
| or CDAE 2130 | Activist Journalism | |
| Elective Courses: 12 credits from the list below: | ||
| Design:Narrative Media & Video | ||
| Activist Journalism | ||
| Doc. Film for Social Change | ||
| Communication Design II | ||
| Sports Media | ||
| Community Media Production | ||
| Design Innovation II | ||
| Global Media & Intl Developmen | ||
| Inclusive ScienceCommunication | ||
| Contemp Policy Iss:Comm Dev | ||
| Internship (with Advisor-Approved Focus) | ||
| Internship: Community News | ||
| Intro to Web Site Dev | ||
| Intro to Creative Writing | ||
Concentration Requirements: Strategic Communication
| Requirement Description | Credits | |
|---|---|---|
| Required Courses: 9 credits | ||
| CDAE 2280 | Strategic Communication | 3 |
| CDAE 2290 | Communication Law | 3 |
| CDAE 2680 | Marketing:Com Entrepreneurs | 3 |
| or CDAE 2780 | Socially Responsible Marketing | |
| Elective Courses: 12 credits from the list below: | ||
| Narrative Data Design | ||
| Social Media:Theory 2 Practice | ||
| Event Planning for Athletics | ||
| Media-Policy-Action | ||
| Leadership in Practice | ||
| Communicating Climate Crises | ||
| Community Media Production | ||
| Propaganda, Media, & Cit Respn | ||
| Consumer Law and Policy | ||
| Consumer Law in Action I | ||
| Intro to Comm Entrepreneurship | ||
| Inclusive ScienceCommunication | ||
| Contemp Policy Iss:Comm Dev | ||
| Consumer Law in Action II | ||
| Internship (with Advisor-Approved Focus) | ||
| Politics and Media | ||