Public Communication B.S.
All students must meet the University Requirements.
All students must meet the College Requirements.
Public Communication (PCOM) is the practice of creating and delivering relevant, creative, and responsible messages to serve the needs of a community, business, or organization. PCOM graduates are well-prepared for careers in marketing, public relations, community organizing, event planning, and activist journalism, as well as in video, audio, graphic, and social media.
The PCOM program equips students to use communication to inform and persuade, to build relationships, and to encourage open dialog in organizations and communities toward resilient solutions. The academic programming is rooted in the application of research, theory, technical knowledge, and sound design principles. Students majoring in Public Communication use an integrated, hands-on approach to communication to critically analyze situations, manage information, and craft messages that work in an increasingly global society.
CDAE Core Requirements
| CDAE 002 | D2:SU:World Food,Pop & Develop | 3 |
| CDAE 024 | Fund of Public Communication | 3 |
| CDAE 061 | SU:Principles of Comm Dev | 3 |
| CDAE 102 | Sustainable Community Dev | 3 |
| CDAE 127 | Consumer,Markets&Public Policy | 3 |
| CDAE 250 | Applied Research Methods | 4 |
PCOM Major Requirements
| CDAE 015 | Visual Communication | 3 |
| CDAE 018 | Communication Design I | 3 |
| CDAE 120 | Strategic Writing for PCOM | 3 |
| or CDAE 121 | News Writing Across Media | |
| CDAE 124 | Public Communication Media | 3 |
| CDAE 224 | Public Communication Capstone | 3 |
concentration requirements: communication design
| Required Courses: 9 credits | ||
| CDAE 016 | Digital Illustration | 3 |
| CDAE 116 | Communication Design II | 3 |
| CDAE 231 | Applied Computer Graphics | 3 |
| or CDAE 111 | Design:Narrative Media & Video | |
| or CDAE 114 | Doc. Film for Social Change | |
| Elective Courses: 12 credits from the list below: | ||
| Drafting & Design in SketchUp | ||
| Drafting & Design: SketchUp II | ||
| Social Media:Theory 2 Practice | ||
| Event Planning for Athletics | ||
| Media-Policy-Action | ||
| Communication Law | ||
| Propaganda, Media, & Cit Respn | ||
| Design+Cultural Entreprneurshp | ||
| Socially Responsible Marketing | ||
| Special Topics (when the topic is Documentary Film for Social Change) | ||
| Special Topics (when the topic is Motion Graphics) | ||
| Special Topics (when the topic is Information Graphics and Data Visulaization) | ||
| Special Topics (when the topic is Publication Design) | ||
| Digital Art | ||
| Graphic Design | ||
| QR: Intro to Web Site Dev | ||
| QR: Advanced Web Design | ||
Concentration requirements: Community Media + Journalism
| Required Courses: 9 credits | ||
| CDAE 123 | Media-Policy-Action | 3 |
| or CDAE 145 | Propaganda, Media, & Cit Respn | |
| CDAE 129 | Communication Law | 3 |
| CDAE 112 | Social Media:Theory 2 Practice | 3 |
| or CDAE 113 | Citizen Journalism:Digital Age | |
| Elective Courses: 12 credits from the list below: | ||
| Drafting & Design in SketchUp | ||
| Drafting & Design: SketchUp II | ||
| Design:Narrative Media & Video | ||
| Citizen Journalism:Digital Age | ||
| Doc. Film for Social Change | ||
| Visual Presentation Techniques | ||
| Crisis Communication | ||
| Global Media & Intl Developmen | ||
| Special Topics (when the topic is Motion Graphics) | ||
| Special Topics (when the topic is Podcasting and Community) | ||
| Special Topics (when the topic is Information Graphics and Data Visualization) | ||
| Special Topics (when the topic is Publication Design) | ||
| Contemp Policy Iss:Comm Dev | ||
| QR: Intro to Web Site Dev | ||
| QR: Advanced Web Design | ||
concentration requirements: Strategic communication
| Required Courses: 9 credits | ||
| CDAE 128 | Strategic Communication | 3 |
| CDAE 129 | Communication Law | 3 |
| CDAE 168 | SU:Marketing:Com Entrepreneurs | 3 |
| or CDAE 178 | Socially Responsible Marketing | |
| Elective Courses: 12 credits from the list below: | ||
| Event Planning for Athletics | ||
| Media-Policy-Action | ||
| Crisis Communication | ||
| Propaganda, Media, & Cit Respn | ||
| Consumer Law and Policy | ||
| Consumer Law in Action I | ||
| Intro to Comm Entrepreneurship | ||
| Special Topics (when the topic is Persuasion for Public Communication) | ||
| Special Topics (when the topic is Event Planning for Mission Driven Organizations) | ||
| Special Topics (when the topic is Crisis Communication) | ||
| Special Topics (when the topic is Social Media Theory to Prof Practice) | ||
| Special Topics (when the topic is Science Communication) | ||
| Contemp Policy Iss:Comm Dev | ||
| Consumer Law in Action II | ||
| Intro Cont Public Affairs | ||
| Politics and Media | ||
| Argument & Advocacy | ||
or SPCH 072 | Citizen Advocacy & Debate | |