Public Communication B.S.

All students must meet the University Requirements.

All students must meet the College Requirements.

Public Communication (PCOM) is the practice of creating and delivering relevant, creative, and responsible messages to serve the needs of a community, business, or organization. PCOM graduates are well-prepared for careers in marketing, public relations, community organizing, event planning, and activist journalism, as well as in video, audio, graphic, and social media. 

The PCOM program equips students to use communication to inform and persuade, to build relationships, and to encourage open dialog in organizations and communities toward resilient solutions. The academic programming is rooted in the application of research, theory, technical knowledge, and sound design principles. Students majoring in Public Communication use an integrated, hands-on approach to communication to critically analyze situations, manage information, and craft messages that work in an increasingly global society. 

CDAE Core Requirements

CDAE 002D2:SU:World Food,Pop & Develop3
CDAE 024Fund of Public Communication3
CDAE 061SU:Principles of Comm Dev3
CDAE 102Sustainable Community Dev3
CDAE 127Consumer,Markets&Public Policy3
CDAE 250Applied Research Methods4

PCOM Major Requirements

CDAE 015Visual Communication3
CDAE 018Communication Design I3
CDAE 120Strategic Writing for PCOM3
or CDAE 121 News Writing Across Media
CDAE 124Public Communication Media3
CDAE 224Public Communication Capstone3
 

concentration requirements: communication design

Required Courses: 9 credits
CDAE 016Digital Illustration3
CDAE 116Communication Design II3
CDAE 231Applied Computer Graphics3
or CDAE 111 Design:Narrative Media & Video
or CDAE 114 Doc. Film for Social Change
Elective Courses: 12 credits from the list below:
Drafting & Design in SketchUp
Drafting & Design: SketchUp II
Social Media:Theory 2 Practice
Event Planning for Athletics
Media-Policy-Action
Communication Law
Propaganda, Media, & Cit Respn
Design+Cultural Entreprneurshp
Socially Responsible Marketing
Special Topics (when the topic is Documentary Film for Social Change)
Special Topics (when the topic is Motion Graphics)
Special Topics (when the topic is Information Graphics and Data Visulaization)
Special Topics (when the topic is Publication Design)
Digital Art
Graphic Design
QR: Intro to Web Site Dev
QR: Advanced Web Design

Concentration requirements: Community Media + Journalism 

Required Courses: 9 credits
CDAE 123Media-Policy-Action3
or CDAE 145 Propaganda, Media, & Cit Respn
CDAE 129Communication Law3
CDAE 112Social Media:Theory 2 Practice3
or CDAE 113 Citizen Journalism:Digital Age
Elective Courses: 12 credits from the list below:
Drafting & Design in SketchUp
Drafting & Design: SketchUp II
Design:Narrative Media & Video
Citizen Journalism:Digital Age
Doc. Film for Social Change
Visual Presentation Techniques
Crisis Communication
Global Media & Intl Developmen
Special Topics (when the topic is Motion Graphics)
Special Topics (when the topic is Podcasting and Community)
Special Topics (when the topic is Information Graphics and Data Visualization)
Special Topics (when the topic is Publication Design)
Contemp Policy Iss:Comm Dev
QR: Intro to Web Site Dev
QR: Advanced Web Design

concentration requirements: Strategic communication 

Required Courses: 9 credits
CDAE 128Strategic Communication3
CDAE 129Communication Law3
CDAE 168SU:Marketing:Com Entrepreneurs3
or CDAE 178 Socially Responsible Marketing
Elective Courses: 12 credits from the list below:
Event Planning for Athletics
Media-Policy-Action
Crisis Communication
Propaganda, Media, & Cit Respn
Consumer Law and Policy
Consumer Law in Action I
Intro to Comm Entrepreneurship
Special Topics (when the topic is Persuasion for Public Communication)
Special Topics (when the topic is Event Planning for Mission Driven Organizations)
Special Topics (when the topic is Crisis Communication)
Special Topics (when the topic is Social Media Theory to Prof Practice)
Special Topics (when the topic is Science Communication)
Contemp Policy Iss:Comm Dev
Consumer Law in Action II
Intro Cont Public Affairs
Politics and Media
Argument & Advocacy
Citizen Advocacy & Debate