Public Communication B.S.

All students must meet the Degree and University Requirements.

All students must meet the Catamount Core Curriculum Requirements.

All students must meet the College Requirements.

Public Communication (PCOM) is the practice of creating and delivering relevant, creative, and responsible messages to serve the needs of a community, business, or organization. PCOM graduates are well-prepared for careers in marketing, public relations, community organizing, event planning, and activist journalism, as well as in video, audio, graphic, and social media. 

The PCOM program equips students to use communication to inform and persuade, to build relationships, and to encourage open dialogue in organizations and communities toward resilient solutions. The academic programming is rooted in the application of research, theory, technical knowledge, and sound design principles. Students majoring in Public Communication use an integrated, hands-on approach to communication to critically analyze situations, manage information, and craft messages that work in an increasingly global society. 

CDAE Core Requirements

CDAE 1020World Food,Pop & Develop3
CDAE 1240Fund of Public Communication3
CDAE 1610Principles of Comm Dev Econ3
CDAE 2020Sustainable Community Dev3
CDAE 2270Consumer,Markets&Public Policy3
CDAE 3500Applied Research Methods4

PCOM Major Requirements

MATH 1077Exploring Modern Mathematics3
STAT 1110Elements of Statistics3
CDAE 1150Visual Communication3
or CDAE 1600 Design Innovation I
CDAE 1160Communication Design I3
CDAE 2200Strategic Writing for PCOM3
or CDAE 2210 News Writing Across Media
CDAE 2240Public Communication Media3
CDAE 4240Public Communication Capstone3
 

concentration requirements: communication design

Required Courses: 9 credits
CDAE 1170Digital Illustration3
CDAE 2160Communication Design II3
CDAE 3310Applied Computer Graphics3
or CDAE 2110 Design:Narrative Media & Video
or CDAE 2140 Doc. Film for Social Change
or CDAE 2440 Community Media Production
Elective Courses: 12 credits from the list below:
Drafting & Design in SketchUp
Drafting & Design: SketchUp II
Social Media:Theory 2 Practice
Event Planning for Athletics
Media-Policy-Action
Communication Law
Propaganda, Media, & Cit Respn
Design Innovation II
Design+Cultural Entreprneurshp
Socially Responsible Marketing
Special Topics (when the topic is Publication Design)
Community Design Studio
Internship (with Advisor-Approved Focus)
Digital Art
Graphic Design
Intro to Web Site Dev

Concentration requirements: Community Media + Journalism 

Required Courses: 9 credits
CDAE 2230Media-Policy-Action3
or CDAE 2450 Propaganda, Media, & Cit Respn
or POLS 2440 Politics and Media
CDAE 2290Communication Law3
CDAE 2120Social Media:Theory 2 Practice3
or CDAE 2130 Activist Journalism
Elective Courses: 12 credits from the list below:
Design:Narrative Media & Video
Activist Journalism
Doc. Film for Social Change
Communication Design II
Crisis Communication
Sports Media
Community Media Production
Design Innovation II
Global Media & Intl Developmen
Contemp Policy Iss:Comm Dev
Internship (with Advisor-Approved Focus)
Community News Service
Intro to Web Site Dev
Writing Creative Nonfiction
Production Foundations

concentration requirements: Strategic communication 

Required Courses: 9 credits
CDAE 2280Strategic Communication3
CDAE 2290Communication Law3
CDAE 2680Marketing:Com Entrepreneurs3
or CDAE 2780 Socially Responsible Marketing
Elective Courses: 12 credits from the list below:
Design Innovation I
Social Media:Theory 2 Practice
Event Planning for Athletics
Media-Policy-Action
Crisis Communication
Community Media Production
Propaganda, Media, & Cit Respn
Consumer Law and Policy
Consumer Law in Action I
Intro to Comm Entrepreneurship
Contemp Policy Iss:Comm Dev
Consumer Law in Action II
Internship (with Advisor-Approved Focus)
Intro Cont Public Affairs
Politics and Media
Argument & Advocacy